消费者何时愿意选择与规避群体关联的品牌?
When will consumers choose brands associated with dissociative groups?
消费者何时愿意选择与规避群体关联的品牌? |
| 杨德锋, 江霞, 宋倩文 |
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When will consumers choose brands associated with dissociative groups? |
| YANG Defeng, JIANG Xia, SONG Qianwen |
| 图1 自由威胁对不同关联群体的品牌评价的影响 |
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