网络公益平台默认选项设置对个人捐赠意愿的影响及作用机制

樊亚凤, 蒋晶, 崔稳权

The backfire effect of default amounts on donation behavior in online donation platform

FAN Yafeng, JIANG Jing, CUI Wenquan

图1 不同默认选项金额下的捐赠意愿