社会知觉视角下道德诉求方式如何提升劝捐效果
The impact of congruency between moral appeal and social perception on charitable donation
社会知觉视角下道德诉求方式如何提升劝捐效果 |
| 陈斯允, 卫海英, 孟陆 |
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The impact of congruency between moral appeal and social perception on charitable donation |
| CHEN Siyun, WEI Haiying, MENG Lu |
| 图1 道德诉求方式与劝捐主体类型对捐赠意愿的交互影响(实验1) |
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