社会知觉视角下道德诉求方式如何提升劝捐效果
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陈斯允, 卫海英, 孟陆
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The impact of congruency between moral appeal and social perception on charitable donation
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CHEN Siyun, WEI Haiying, MENG Lu
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表2 变量的描述性统计(实验3)
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效能感主体类型
道德诉求方式 | 自我效能组(n = 231) | 反应效能组(n = 230) | | 温暖型(n = 118) | 能力型(n = 113) | 温暖型(n = 114) | 能力型(n = 116) | | M | SD | M | SD | M | SD | M | SD | | 个体人道诉求(n = 149) | 5.16 a | 1.44 | 4.13 b | 1.19 | 4.04 a | 1.24 | 3.95 a | 1.17 | | 群体规范诉求(n = 158) | 4.18 b | 1.30 | 3.88 b | 1.23 | 4.08 a | 1.45 | 4.84 b | 1.15 | | 中性诉求(n = 154) | 4.22 b | 1.26 | 4.19 b | 1.22 | 4.09 a | 1.24 | 3.81 a | 1.25 |
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