自强还是自嘲?名人代言如何提升社会化媒体广告的营销效果
Self-enhancing or self-deprecating: How can celebrity endorsement enhance the marketing effectiveness of advertisements in social media
自强还是自嘲?名人代言如何提升社会化媒体广告的营销效果 |
| 黄敏学, 姚舜禹, 刘茂红 |
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Self-enhancing or self-deprecating: How can celebrity endorsement enhance the marketing effectiveness of advertisements in social media |
| HUANG Minxue, YAO Shunyu, LIU Maohong |
| 图5 名人广告类型与产品类型的交互对消费者口碑推荐的影响 |
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