自强还是自嘲?名人代言如何提升社会化媒体广告的营销效果
黄敏学, 姚舜禹, 刘茂红

Self-enhancing or self-deprecating: How can celebrity endorsement enhance the marketing effectiveness of advertisements in social media
HUANG Minxue, YAO Shunyu, LIU Maohong
图1 研究模型图