以小拨大：默认选项和反应模式效应助推中国器官捐献登记 *
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黄元娜, 宋星云, 邵洋, 李纾, 梁竹苑
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Nudging: Default option effect and response mode promote organ donor registry participation in China
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HUANG Yuan-Na, SONG Xing-Yun, SHAO Yang, LI Shu, LIANG Zhu-Yuan
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表2 各制度下不同捐献登记设计形式条件中被试分布与捐献率统计表
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| 实验条件 | n | 男性比例 | 年龄(M ± SD) | 有宗教
信仰比例 | 器官捐献知识
正确率(M ± SD) | 器官捐献
率(M ± SE) | | 捐献制度 | 登记表架构 | | 决定参加 | (平均) | 460 | 30.21% | 21.47 ± 2.63 | 7.83% | 70.5% ± 10.6% | 72.83% ± 4.58% | | 对照版本 | 92 | 31.52% | 21.80 ± 2.63 | 9.78% | 70.1% ± 10.6% | 69.57% ± 4.78% | | 问题排列顺序 | 81 | 37.03% | 21.15 ± 2.80 | 7.41% | 72.2% ± 11.1% | 60.49% ± 5.43% | | 明确选项内涵 | 126 | 26.19% | 21.52 ± 2.86 | 7.94% | 69.7% ± 11.6% | 76.98% ± 3.75% | | 拒绝反应模式 | 69 | 36.23% | 20.95 ± 2.01 | 1.44% | 69.6% ± 9.2% | 85.51% ± 4.24% | | 接受反应模式 | 92 | 23.91% | 21.73 ± 2.49 | 10.87% | 71.1% ± 9.5% | 71.74% ± 4.69% | | 决定退出 | (平均) | 232 | 29.31% | 20.96 ± 2.50 | 8.19% | 70.6% ± 9.4% | 81.90% ± 4.25% | | 对照版本 | 104 | 34.62% | 21.17 ± 2.50 | 11.54% | 69.9% ± 10.3% | 76.92% ± 4.13% | | 提供第三个选项 | 63 | 25.39% | 21.19 ± 2.40 | 7.93% | 70.1% ± 8.6% | 80.00% ± 4.78% | | 询问理由 | 65 | 24.61% | 20.38 ± 2.54 | 3.10% | 72.4% ± 8.6% | 87.93% ± 3.84% |
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