强势品牌广告竞争的溢出效应

晋向东, 张广玲, 曹晶, 谷传华, 魏华, 谢志鹏, 段朝辉

Spillover effects of strong brands competition

JIN Xiangdong, ZHANG Guangling, CAO Jing, GU Chuanhua, WEI Hua, DUAN Zhaohui,

图1 研究框架图