解释框架对文化混搭产品评价的影响——比较焦点和解释策略的调节效应
The influence of interpretation frame on the evaluation of culturally mixed products: The moderating effect of comparison focus and interpretation strategy
解释框架对文化混搭产品评价的影响——比较焦点和解释策略的调节效应 |
| 聂春艳, 汪涛, 赵鹏, 崔楠 |
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The influence of interpretation frame on the evaluation of culturally mixed products: The moderating effect of comparison focus and interpretation strategy |
| NIE Chunyan, WANG Tao, ZHAO Peng, CUI Nan |
| 图4 不同解释策略下的产品评价 |
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