ISSN 0439-755X
CN 11-1911/B
主办：中国心理学会
中国科学院心理研究所
出版：科学出版社
CN 11-1911/B
主办：中国心理学会
中国科学院心理研究所
出版：科学出版社
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ISSN 0439-755X
CN 11-1911/B 主办：中国心理学会 中国科学院心理研究所 出版：科学出版社 |
| 2020, Vol. 52(3): 371-385 DOI: 10.3724/SP.J.1041.2020.00371 | ||
| The magic of one person: The effect of the number of endorsers on brand attitude | ||
RAN Yaxuan1, LIU Jiani1, ZHANG Yishi2( ), WEI Haiying3 |
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| 1 School of Business Administration, Zhongnan University of Economics and Law, Wuhan 430073, China 2 School of Management, Wuhan University of Technology, Wuhan 430070, China 3 School of Management, Jinan University, Guangzhou 510632, China |
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| Received 2019-02-27 Revised null | ||
| Supporting info | ||
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