ISSN 0439-755X
CN 11-1911/B
主办：中国心理学会
中国科学院心理研究所
出版：科学出版社
CN 11-1911/B
主办：中国心理学会
中国科学院心理研究所
出版：科学出版社
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ISSN 0439-755X
CN 11-1911/B 主办：中国心理学会 中国科学院心理研究所 出版：科学出版社 |
| 2020, Vol. 52(3): 357-370 DOI: 10.3724/SP.J.1041.2020.00357 | ||
| Warmth or competence? The influence of advertising appeal and self-construal on consumer-brand identification and purchase intention | ||
ZHU Zhenzhong1( ), LIU Fu1, Haipeng (Allan) Chen2() |
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| 1 Business School, Shandong University of Technology, Zibo 255000, China 2 Gatton School of Business and Economics, University of Kentucky, Lexington KY 40506, United States |
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| Received 2019-05-13 Revised null | ||
| Supporting info | ||
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