ISSN 0439-755X
CN 11-1911/B 主办:中国心理学会 中国科学院心理研究所 出版:科学出版社 |
2019, Vol. 51(8): 945-957 DOI: 10.3724/SP.J.1041.2019.00945 | ||
Does nostalgic advertising contribute to the spread of a brand’s word of mouth? An emotional two-dimensional perspective | ||
LIAO Yichen, XU Chuanzhe(), GONG Xuan | ||
Department of Marketing and Tourism Management, Economics and Management School, Wuhan University, Wuhan 430072, China | ||
Received 2018-07-19 Revised null | ||
Supporting info | ||
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