ISSN 0439-755X
CN 11-1911/B
主办:中国心理学会
   中国科学院心理研究所
出版:科学出版社
2019, Vol. 51(8): 945-957    DOI: 10.3724/SP.J.1041.2019.00945
Does nostalgic advertising contribute to the spread of a brand’s word of mouth? An emotional two-dimensional perspective
LIAO Yichen, XU Chuanzhe(), GONG Xuan
Department of Marketing and Tourism Management, Economics and Management School, Wuhan University, Wuhan 430072, China
Received 2018-07-19  Revised null
Supporting info
 

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