ISSN 0439-755X
CN 11-1911/B 主办:中国心理学会 中国科学院心理研究所 出版:科学出版社 |
2019, Vol. 51(6): 699-713 DOI: 10.3724/SP.J.1041.2019.00699 | ||
When will consumers choose brands associated with dissociative groups? | ||
YANG Defeng, JIANG Xia(), SONG Qianwen() | ||
School of Management, Jinan University, Guangzhou 510632, China | ||
Received 2018-01-19 Revised null | ||
Supporting info | ||
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