ISSN 0439-755X
CN 11-1911/B
主办:中国心理学会
   中国科学院心理研究所
出版:科学出版社
2019, Vol. 51(6): 699-713    DOI: 10.3724/SP.J.1041.2019.00699
When will consumers choose brands associated with dissociative groups?
YANG Defeng, JIANG Xia(), SONG Qianwen()
School of Management, Jinan University, Guangzhou 510632, China
Received 2018-01-19  Revised null
Supporting info
 

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