ISSN 0439-755X
CN 11-1911/B
主办：中国心理学会
中国科学院心理研究所
出版：科学出版社
CN 11-1911/B
主办：中国心理学会
中国科学院心理研究所
出版：科学出版社
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ISSN 0439-755X
CN 11-1911/B 主办：中国心理学会 中国科学院心理研究所 出版：科学出版社 |
| 2018, Vol. 50(12): 1438-1448 DOI: 10.3724/SP.J.1041.2018.01438 | ||
| The influence of interpretation frame on the evaluation of culturally mixed products: The moderating effect of comparison focus and interpretation strategy | ||
NIE Chunyan1, WANG Tao2( ), ZHAO Peng2, CUI Nan2 |
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| 1 School of Business Administration, Jiangxi University of Finance and Economics, Nanchang 330032, China 2 Research Center For Organizational Marketing of Wuhan University, Wuhan 430072, China |
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| Received 2017-06-15 Revised null | ||
| Supporting info | ||
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