ISSN 0439-755X
CN 11-1911/B
主办:中国心理学会
   中国科学院心理研究所
出版:科学出版社
2018, Vol. 50(6): 678-692    DOI: 10.3724/SP.J.1041.2018.00678
Spillover effects of strong brands competition
JIN Xiangdong1,2, ZHANG Guangling1(), CAO Jing4, GU Chuanhua3(), WEI Hua5, DUAN Zhaohui6, 3
1 Economics and Management School, Wuhan University, Wuhan 430072, China
2 Institute for Advanced Studies in Humanities and Social Sciences, Central China Normal University, Wuhan 430079, China
3 School of Psychology, Central China Normal University, Wuhan 430079, China
4 Development and Planning Office, Hubei University, Wuhan 430062, China
5 College of Education Science, Xinyang Normal University, Xinyang 464000, China
6 School of Business and Administration, Zhongnan University of Economics and Law, Wuhan 430073, China
Received 2017-06-27  Revised null
Supporting info
 

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