ISSN 0439-755X
CN 11-1911/B
主办：中国心理学会
中国科学院心理研究所
出版：科学出版社
CN 11-1911/B
主办：中国心理学会
中国科学院心理研究所
出版：科学出版社
|
ISSN 0439-755X
CN 11-1911/B 主办：中国心理学会 中国科学院心理研究所 出版：科学出版社 |
| 2012, Vol. 44(8): 1114-1123 DOI: | ||
| Effect of Negative Emotions and Persuasion Strategies on Brand Relationship Restoration | ||
| HUANG Jing;TONG Ze-Lin;ZHANG You-Heng;ZHANG Xiao-Juan | ||
| (1 Economics and Management School, Wuhan University, Wuhan 430072, China) (2 Economics and Management School, North China University of Technology, Beijing 100041, China) (3 Management School, Huibei University of Technology, Wuhan 430068, China) |
||
| Received 2011-09-19 Revised 1900-01-01 | ||
| Supporting info | ||
| null | ||
|
|