@article{Yaxuan RAN:371, author = {[Yaxuan RAN, Jiani LIU, Yishi ZHANG, Haiying WEI]}, title = {The magic of one person: The effect of the number of endorsers on brand attitude}, publisher = {Acta Psychologica Sinica}, year = {2020}, journal = {Acta Psychologica Sinica}, volume = {52}, number = {3}, eid = {371}, pages = {371-385}, keywords = {;brand endorsement;number of people;self-brand connection;image transference perspective;person-positivity bias}, doi = https://journal.psych.ac.cn/xlxb/EN/10.3724/SP.J.1041.2020.00371 }