@article{Yichen LIAO:945, author = {[Yichen LIAO, Chuanzhe XU, Xuan GONG]}, title = {Does nostalgic advertising contribute to the spread of a brand’s word of mouth? An emotional two-dimensional perspective}, publisher = {Acta Psychologica Sinica}, year = {2019}, journal = {Acta Psychologica Sinica}, volume = {51}, number = {8}, eid = {945}, pages = {945-957}, keywords = {;nostalgic advertising;brand image;word-of-mouth communication;information;emotion}, doi = https://journal.psych.ac.cn/xlxb/EN/10.3724/SP.J.1041.2019.00945 }