@article{Defeng YANG:699, author = {[Defeng YANG, Xia JIANG, Qianwen SONG]}, title = {When will consumers choose brands associated with dissociative groups?}, publisher = {Acta Psychologica Sinica}, year = {2019}, journal = {Acta Psychologica Sinica}, volume = {51}, number = {6}, eid = {699}, pages = {699-713}, keywords = {;dissociative groups;threat of freedom;psychological reactance;means of narrative;self-esteem}, doi = https://journal.psych.ac.cn/xlxb/EN/10.3724/SP.J.1041.2019.00699 }