@article{Minxue HUANG:907, author = {[Minxue HUANG, Shunyu YAO, Maohong LIU]}, title = {Self-enhancing or self-deprecating: How can celebrity endorsement enhance the marketing effectiveness of advertisements in social media}, publisher = {Acta Psychologica Sinica}, year = {2018}, journal = {Acta Psychologica Sinica}, volume = {50}, number = {8}, eid = {907}, pages = {907-919}, keywords = {;celebrity endorsement;product types;normative influence;informative influence;word of mouth}, doi = https://journal.psych.ac.cn/xlxb/EN/10.3724/SP.J.1041.2018.00907 }