@article{GONG Shaoying:771, author = {[GONG Shaoying, SHANGGUAN Chenyu, ZHAI Kuihu, GUO Yawei]}, title = { The effects of emotional design on multimedia learning}, publisher = {Acta Psychologica Sinica}, year = {2017}, journal = {Acta Psychologica Sinica}, volume = {49}, number = {6}, eid = {771}, pages = {771-782}, keywords = { multimedia learning; emotional design; anthropomorphism; positive emotion; learning effect}, doi = https://journal.psych.ac.cn/xlxb/EN/10.3724/SP.J.1041.2017.00771 }