@article{HUANG Zan:663, author = {[HUANG Zan, WANG Xinxin]}, title = {Assortment Structure, Prior Knowledge and Brand Choice}, publisher = {Acta Psychologica Sinica}, year = {2015}, journal = {Acta Psychologica Sinica}, volume = {47}, number = {5}, eid = {663}, pages = {663-678}, keywords = {

assortment structure;construal level;brand evaluation;brand purchase intention;prior knowledge

}, doi = https://journal.psych.ac.cn/xlxb/EN/10.3724/SP.J.1041.2015.00663 }