@article{TIAN Yang;WANG Haizhong;LIU Wumei;HE Liu;HUANG Yunhui:864, author = {[TIAN Yang;WANG Haizhong;LIU Wumei;HE Liu;HUANG Yunhui]}, title = {Can Brand Commitment Resist Negative Publicity? —— the Moderate Effect of Regulatory Focus}, publisher = {Acta Psychologica Sinica}, year = {2014}, journal = {Acta Psychologica Sinica}, volume = {46}, number = {6}, eid = {864}, pages = {864-875}, keywords = {
brand commitment;negative publicity;regulatory focus;accuracy motivation;defense motivation
}, doi = https://journal.psych.ac.cn/xlxb/EN/10.3724/SP.J.1041.2014.00864 }