@article{YAO Qing:674, author = {[YAO Qing, CHEN Rong, ZHAO Ping]}, title = {The Influence of Self-Construals on the Imagery Advertising Strategy}, publisher = {Acta Psychologica Sinica}, year = {2011}, journal = {Acta Psychologica Sinica}, volume = {43}, number = {06}, eid = {674}, pages = {674-683 }, keywords = {imagery; narrative transportation; independent self-construal; interdependent self-construal}, url = https://journal.psych.ac.cn/xlxb/EN/abstract/article_2684.shtml }