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Acta Psychologica Sinica    2018, Vol. 50 Issue (8) : 814-826     DOI: 10.3724/SP.J.1041.2018.00814
Special Column: Behavioral decision-making is nudging China toward the overall revitalization |
Green nudging
Bonini Nicolao1(),Hadjichristidis Constantinos1,2,Graffeo Michele1
1 Department of Economics and Management, University of Trento, Italy
2 Centre for Decision Research, Leeds University Business School, University of Leeds, UK
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Our current lifestyle is not sustainable. One way to increase sustainability is by developing greener technologies. Another, complementary way, is by altering people’s attitudes, habits, and behaviors. Here we discuss six techniques that aim to gently push or nudge people towards more pro-environmental choices and behaviors. These techniques range from ones that can be applied from a distance, e.g., techniques which could inform the construction of communication messages, to ones that involve changes in the context where the choice takes place. Therefore, the present review can be of interest to practitioners such as marketers, policymakers, and consumer representatives. For each technique, we discuss its theorized cognitive and/or emotional underpinnings. Furthermore, we identify gaps in the literature and ways in which future research could fill these gaps.

Keywords decision-making      nudging      pro-environmental decisions      context effects     
ZTFLH:  B849:C91  
Issue Date: 02 July 2018
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Bonini Nicolao
Hadjichristidis Constantinos
Graffeo Michele
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Bonini Nicolao,Hadjichristidis Constantinos,Graffeo Michele. Green nudging[J]. Acta Psychologica Sinica, 2018, 50(8): 814-826.
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