关键词: 食物性别刻板印象, 内隐联想测验, 语义启动范式, 内隐关系评估程序, 热情-能力, 人物评价

Abstract: Interpersonal evaluation refers to people's feelings of whether like someone and judgments of his/her personality based on existing information. Recent researches have shown great interest in what food gender stereotypes are and how they affect evaluations of impression. However, past studies on food gender stereotype were mostly conducted in the context of Western culture while few researches were based on non-Western culture, and most of them only focused on its impact on the impression of sexual attractiveness, personal qualities or masculinity/ femininity, which is unsystematic. Therefore, the current study aimed to examine whether food gender stereotypes exist in the context of Chinese culture and investigate the effects of food gender stereotypes on impression evaluations based on the Big Two model, which provided a good theoretical basis and measurement index. We hypothesized that under the Chinese cultural background, people also held food gender stereotypes, and they had different impression evaluations on food gender stereotypes consistent/inconsistent individuals of different genders. To test those hypotheses, the current research conducted two studies. A total of 788 participants were recruited from the internet and 132 through advertising in campus. Study 1 included three parts, examining whether participants held explicit and implicit food gender stereotypes by using open nomination, self-reporting and Semantic Priming Paradigms. Study 2 was composed of two parts, to measure participants' evaluation of competence and warm of the given food gender stereotype consistent/inconsistent individuals, using questionnaires and Implicit Relational Assessment Procedures. The results showed that: (1) Both genders had the explicit food gender stereotype of "men like masculine food and women like feminine food", but only women had the implicit food gender stereotype; (2) Explicitly, participants gave a higher evaluation of competence and a lower evaluation of warm of the food gender stereotype consistent men than inconsistent men, while they thought food gender stereotype consistent women were warmer but less competent than inconsistent women. And implicitly, both genders held stereotyped evaluations that food gender stereotype inconsistent men were warmer. In conclusion, the current research explored and examined the unique content of food gender stereotypes in the context of Chinese culture, which further deepens the understanding of food gender stereotypes and contributes a lot to the field of cross-cultural food gender stereotypes. In addition, we creatively combined our study purposes with the Big Two model and systematically investigated the people’s evaluation of food gender stereotype consistent/inconsistent individuals in two aspects, which shows important implications for future research.

Key words: food-gender stereotype, Implicit Association Test, semantic priming paradigm, Implicit Relational Assessment Procedures, warmth-competence, impression evaluation