ISSN 0439-755X
CN 11-1911/B


• •    



  1. 1. 华中师范大学
    2. 新乡医学院
  • 收稿日期:2019-09-19 修回日期:2020-09-13 出版日期:2020-09-17 发布日期:2020-09-17
  • 通讯作者: 温芳芳
  • 基金资助:

“You were what you eat”: Food gender stereotypes and their impact on evaluation of impression

Bin Zuo1, 1, 2, 1,Zhijie Xie1,3, 1   

  1. 1. Central China Normal University
    3. Xinxiang Medical University
  • Received:2019-09-19 Revised:2020-09-13 Online:2020-09-17 Published:2020-09-17

摘要: 食物在人们的社会生活中发挥着重要作用,具有性别文化意义。两个研究分别探索了外显与内隐食物性别刻板印象的存在及其对人物评价的影响。研究一采用提名法、自我报告法和语义启动范式检验外显和内隐食物性别刻板印象的存在,结果表明被试均持“男性偏好男性化食物,女性偏好女性化食物”的外显食物性别刻板印象,女性被试持有内隐食物性别刻板印象。研究二采用情境实验法和内隐关系评估程序进一步测量被试对食物性别刻板不一致目标人物在热情和能力维度上的评价,结果发现人们对食物性别刻板不一致男性在热情维度的内隐评价更加积极。

关键词: 食物性别刻板印象, 内隐联想测验, 语义启动范式, 内隐关系评估程序, 热情-能力, 人物评价

Abstract: Interpersonal evaluation refers to people's feelings of whether like someone and judgments of his/her personality based on existing information. Recent researches have shown great interest in what food gender stereotypes are and how they affect evaluations of impression. However, past studies on food gender stereotype were mostly conducted in the context of Western culture while few researches were based on non-Western culture, and most of them only focused on its impact on the impression of sexual attractiveness, personal qualities or masculinity/ femininity, which is unsystematic. Therefore, the current study aimed to examine whether food gender stereotypes exist in the context of Chinese culture and investigate the effects of food gender stereotypes on impression evaluations based on the Big Two model, which provided a good theoretical basis and measurement index. We hypothesized that under the Chinese cultural background, people also held food gender stereotypes, and they had different impression evaluations on food gender stereotypes consistent/inconsistent individuals of different genders. To test those hypotheses, the current research conducted two studies. A total of 788 participants were recruited from the internet and 132 through advertising in campus. Study 1 included three parts, examining whether participants held explicit and implicit food gender stereotypes by using open nomination, self-reporting and Semantic Priming Paradigms. Study 2 was composed of two parts, to measure participants' evaluation of competence and warm of the given food gender stereotype consistent/inconsistent individuals, using questionnaires and Implicit Relational Assessment Procedures. The results showed that: (1) Both genders had the explicit food gender stereotype of "men like masculine food and women like feminine food", but only women had the implicit food gender stereotype; (2) Explicitly, participants gave a higher evaluation of competence and a lower evaluation of warm of the food gender stereotype consistent men than inconsistent men, while they thought food gender stereotype consistent women were warmer but less competent than inconsistent women. And implicitly, both genders held stereotyped evaluations that food gender stereotype inconsistent men were warmer. In conclusion, the current research explored and examined the unique content of food gender stereotypes in the context of Chinese culture, which further deepens the understanding of food gender stereotypes and contributes a lot to the field of cross-cultural food gender stereotypes. In addition, we creatively combined our study purposes with the Big Two model and systematically investigated the people’s evaluation of food gender stereotype consistent/inconsistent individuals in two aspects, which shows important implications for future research.

Key words: food-gender stereotype, Implicit Association Test, semantic priming paradigm, Implicit Relational Assessment Procedures, warmth-competence, impression evaluation