Please wait a minute...
心理学报  2018, Vol. 50 Issue (8): 814-826    DOI: 10.3724/SP.J.1041.2018.00814
     “以小拨大:行为决策助推社会发展”专栏 本期目录 | 过刊浏览 | 高级检索 |
绿色助推
Nicolao Bonini1(),Constantinos Hadjichristidis1,2,Michele Graffeo1
1 意大利特兰托大学经济管理系
2 英国利兹大学商学院决策研究中心
Green nudging
Bonini Nicolao1(),Hadjichristidis Constantinos1,2,Graffeo Michele1
1 Department of Economics and Management, University of Trento, Italy
2 Centre for Decision Research, Leeds University Business School, University of Leeds, UK
全文: PDF(276 KB)   HTML
输出: BibTeX | EndNote (RIS)       背景资料
文章导读  
摘要 

我们人类当前的生活方式不是可持续的。提升可持续性的途径之一是发展更绿色的科学技术, 另一种补充性途径是改变人们的态度、习惯和行为。在本文中, 我们讨论了6种心理技术, 其宗旨是推动或助推(nudge)人们做出更环保的选择和行为。这些心理技术涵盖范围非常广泛, 有些可以远程使用, 如在通知公告中建构沟通信息, 有些则涉及对人们的决策情境做出的改变。因此, 本综述关乎到各行业从业人员, 如市场营销人员、政策制定者、消费者代表等。对于每项心理技术, 我们讨论了其认知和(或)情绪的理论性基础。此外, 我们探讨了目前文献中存在的空白, 并提出了可填补这些空白的未来研究方向。

服务
把本文推荐给朋友
加入引用管理器
E-mail Alert
RSS
作者相关文章
Nicolao Bonini
Constantinos Hadjichristidis
Michele Graffeo
关键词 决策助推亲环境决策情境效应    
Abstract

Our current lifestyle is not sustainable. One way to increase sustainability is by developing greener technologies. Another, complementary way, is by altering people’s attitudes, habits, and behaviors. Here we discuss six techniques that aim to gently push or nudge people towards more pro-environmental choices and behaviors. These techniques range from ones that can be applied from a distance, e.g., techniques which could inform the construction of communication messages, to ones that involve changes in the context where the choice takes place. Therefore, the present review can be of interest to practitioners such as marketers, policymakers, and consumer representatives. For each technique, we discuss its theorized cognitive and/or emotional underpinnings. Furthermore, we identify gaps in the literature and ways in which future research could fill these gaps.

Key wordsdecision-making    nudging    pro-environmental decisions    context effects
收稿日期: 2017-04-17      出版日期: 2018-07-02
中图分类号:  B849:C91  
引用本文:   
Nicolao Bonini,Constantinos Hadjichristidis,Michele Graffeo. (2018). 绿色助推. 心理学报, 50(8): 814-826.
Bonini Nicolao,Hadjichristidis Constantinos,Graffeo Michele. (2018). Green nudging. Acta Psychologica Sinica, 50(8), 814-826.
链接本文:  
http://journal.psych.ac.cn/xlxb/CN/10.3724/SP.J.1041.2018.00814      或      http://journal.psych.ac.cn/xlxb/CN/Y2018/V50/I8/814
[1] Bhargava S., &Loewenstein G. , (2015). Behavioral economics and public policy 102: Beyond Nudging. American Economic Review, 105, 396-401, doi: 10.1257/ aer.p20151049.
doi: 10.1257/ aer.p20151049
[2] Bonini N., Biel A., G?rling T., & Karlsson N . (2002). Influencing what the money is perceived to be worth: Framing and priming in contingent valuation studies. Journal of Economic Psychology, 23, 655-663.
[3] Bonini N., Graffeo M., Hadjichristidis C., & Perrotta V . (2015). The effects of incidental scents in the evaluation of environmental goods: The role of congruity. PsyCh Journal, 4( 2), 66-73, doi: 10.1002/pchj.76.
doi: 10.1002/pchj.76 pmid: 26261906
[4] Bonini N., Ritov I., & Graffeo M . (2008). When does a referent public problem affect financial and political support for public action? Journal of Behavioral Decision Making, 21, 169-182.
[5] Caldwell-Harris C.L . (2015). Emotionality differences between a native and foreign language: Implications for everyday life. Current Directions in Psychological Science, 24, 214-219, doi: 10.1177/0963721414566268.
doi: 10.1177/0963721414566268
[6] Camerer C., Issacharoff S., Loewenstein G., O'Donoghue T., & Rabin M . (2003). Regulation for conservatives: Behavioral economics and the case for "asymmetric paternalism". University of Pennsylvania Law Review, 151( 3), 1211-1254.
[7] Cialdini R. B., Reno R. R., & Kallgren C. A . (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58( 6), 1015-1026, doi: 10.1037/0022-3514.58.6.1015.
doi: 10.1037/0022-3514.58.6.1015
[8] Cialdini R.B., &Trost M.R, . (1998). Social influence: Social norms, conformity and compliance. In D. T. Gilbert, S. T. Fiske, & G. Lindzey (Eds.), The handbook of social psychology (4th ed., pp. 151-192). Boston, MA: McGraw- Hill.
[9] Costa A., Foucart A., Hayakawa S., Aparici M., Apesteguia J., Heafner J., & Keysar B . (2014). Your morals depend on language. PLoS One, 9, e94842.
pmid: 24760073
[10] Costa A., Vives M.-L., & Corey J. D . (2017). On language processing shaping decision making. Current Directions in Psychological Science, 26( 2), 146-151, doi: 10.1177/ 0963721416680263.
doi: 10.1177/ 0963721416680263
[11] Dorofeeva K., Bonini N., & Hadjichristidis C . (2017). Visual priming with pictures of nature promotes recycling behaviour. Unpublished manuscript .
[12] Fischer C.., (2008). Feedback on household electricity consumption: A tool for saving energy? Energy Efficiency, 1, 79-104.
[13] Geipel J., Hadjichristidis C., & Kleese A.-K. (2018). Barriers to sustainable consumption attenuated by foreign language use. Nature Sustainability, 1, 31-33. doi: 10.1038/s41893- 017-0005-9
doi: 10.1038/s41893- 017-0005-9
[14] Geipel J., Hadjichristidis C., & Surian L . (2015 a). How foreign language shapes moral judgment. Journal of Experimental Social Psychology, 59, 8-17.
[15] Geipel J., Hadjichristidis C., & Surian L . (2015 b). The foreign language effect on moral judgment: The role of emotions and norms. PLoS One, 10, e0131529.
pmid: 4503530
[16] Geipel J., Hadjichristidis C., & Surian L . (2016). Foreign language affects the contribution of intentions and outcomes to moral judgment. Cognition, 154, 34-39.
[17] Graffeo M., Ritov I., Bonini N., & Hadjichristidis C . (2015). To make people save energy tell them what others do but also who they are: A preliminary study. Frontiers in Psychology, 6, 1287, doi: 10.3389/fpsyg.2015.01287.
doi: 10.3389/fpsyg.2015.01287 pmid: 4551825
[18] Hadjichristidis C., Geipel J., & Savadori L . (2015). The effect of foreign language in judgments of risk and benefit: The role of affect. Journal of Experimental Psychology: Applied, 21( 2), 117-129.
pmid: 25893443
[19] Hadjichristidis C., Geipel J., & Surian L . (2017). How foreign language affects decisions: Rethinking the brain- drain model. Journal of International Business Studies,48( 5), 645-651. doi: 10.1057/s41267-016-0040-1.
doi: 10.1057/s41267-016-0040-1
[20] Halpern D.., (2015). Inside the nudge unit: How small changes can make a big difference.London, UK: WH Allen
[21] Hayakawa S., Costa A., Foucart A., & Keysar B . (2016). Using a foreign language changes our choices. Trends in Cognitive Sciences, 20( 11), 791-793, doi: 10.1016/j.tics. 2016.08.004.
doi: 10.1016/j.tics. 2016.08.004 pmid: 27600315
[22] Hornstein H. A., Fisch E., & Holmes M . (1968). Influence of a model's feeling about his behavior and his relevance as a comparison other on observers' helping behavior. Journal of Personality and Social Psychology, 10, 222-226.
[23] Kahneman D.., (2011). Thinking, fast and slow.New York: Farrar, Straus and Giroux.
[24] Kahneman D., &Ritov I. , (1994). Determinants of stated willingness to pay for public goods: A study in the headline method. Journal of Risk and Uncertainty, 9( 1), 5-37.
[25] Kahneman D., Ritov I., & Schkade D . (1999). Economic preferences or attitude expressions?: An analysis of dollar responses to public issues. Journal of Risk and Uncertainty, 19 ( 1-3), 203-235.
[26] Kahneman D., &Tversky A. , (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47, 263-292.
[27] Keysar B., Hayakawa S. L., & An S. G . (2012). The foreign-language effect: Thinking in a foreign tongue reduces decision biases. Psychological Science, 23( 6), 661-668.
pmid: 22517192
[28] Lichtenstein S. , & Slovic, P. (Eds).(2006) . The construction of preference. New York: Cambridge University Press.
[29] Liljenquist K., Zhong C. B., & Galinsky A. D . (2010). The smell of virtue: Clean scents promote reciprocity and charity. Psychological Science, 21( 3), 381-383. doi: 10.1177/0956797610361426
doi: 10.1177/0956797610361426 pmid: 2042407420
[30] Oppenheimer D. M. , & Olivola, C. Y. (Eds). (2010) . The science of giving: Experimental approaches to the study of charity New York: Psychology Press Experimental approaches to the study of charity .New York: Psychology Press.
[31] Pichert D., &Katsikopoulos K.V . (2008). Green defaults: Information presentation and pro-environmental behaviour. Journal of Environmental Psychology, 28, 63-73.
[32] Puntoni S., de Langhe B., & van Osselaer S. M. J.., ., (2009). Bilingualism and the emotional intensity of advertising language. Journal of Consumer Research, 35( 6), 1012-1025.
[33] , , Ritov I.., Baron J. , (1992). Status-quo and omission biases. Journal of Risk and Uncertainty, 5( 1), 49-61.
[34] Ritov I, & Kahneman D.. , (1997). How people value the environment: Attitudes versus economic values In M H Bazerman, D M Messick, A E Tenbrunsel, & K A Wade-Benzoni (Eds), Environment, ethics, and behavior: The psychology of environmental valuation and degradation (pp 33-51) San Francisco, CA, US: The New Lexington Press/Jossey-Bass Inc Attitudes versus economic values. In M. H. Bazerman, D. M. Messick, A. E. Tenbrunsel, & K. A. Wade-Benzoni (Eds.), Environment, ethics, and behavior: The psychology of environmental valuation and degradation (pp. 33-51) . San Francisco, CA, US:The New Lexington Press/Jossey-Bass Inc.
[35] Rozin P., Haddad B., Nemeroff C., & Slovic P . (2015). Psychological aspects of the rejection of recycled water: Contamination, purification and disgust. Judgment and Decision Making, 10( 1), 50-63.
[36] Rutgers. (2017). Printing. Retrieved June 16, 2017, from 2017). .
[37] Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., & Griskevicius V . (2007). The constructive, destructive, and reconstructive power of social norms. Psychological Science, 18( 5), 429-434.
[38] Shafir E., Simonson I., & Tversky A . (1993). Reason-based choice. Cognition, 49, 11-36.
[39] Sugden R (2005). Anomalies and stated preference techniques: A framework for a discussion of coping strategies. Environmental and Resource Economics, 32, 1-12.
[40] Sunstein C.R . (2014). Nudging: A very short guide. Journal of Consumer Policy, 37, 583-588.
[41] Teachman B. A., Norton M. I., & Spellman B. A . (2015). Memos to the president from a "Council of Psychological Science Advisers". Perspectives on Psychological Science, 10( 6), 697-700. doi: 10.1177/1745691615605829
doi: 10.1177/1745691615605829 pmid: 26581720
[42] Thaler R.H., & Sunstein, C. R . (2003). Libertarian paternalism. American Economic Review, 93, 175-179.
[43] Thaler R. H, & Sunstein C. R.. . (2008). Nudge:Improving decisions about health, wealth and happiness New Haven, CT: Yale University Press Improving decisions about health, wealth and happiness. New Haven , CT: Yale University Press.
[44] Turley L.W., & Milliman, R. E . (2000). Atmospheric effects on shopping behavior: A review of the experimental evidence. Journal of Business Research, 49, 193-211. doi: 10.1016/S0148-2963(99)00010-7
doi: 10.1016/S0148-2963(99)00010-7
[45] Wilson J.Q., & Kelling, G. L . (1982). Broken windows: The police and neighborhood safety. Atlantic Monthly, 249, 29-38.
[46] Zimbardo P.G . (1969). The human choice: Individuation, reason, and order versus deindividuation, impulse, and chaos. Nebraska Symposium on Motivation, 17, 237-307.
[1] 王晓庄, 安晓镜, 骆皓爽, 徐晟, 于馨, 胡施雅, 王玉涵. 锚定效应助推国民身心健康:两个现场实验[J]. 心理学报, 2018, 50(8): 848-857.
[2] 李爱梅, 王海侠, 孙海龙, 熊冠星, 杨韶丽. “长计远虑”的助推效应:怀孕与环境跨期决策[J]. 心理学报, 2018, 50(8): 858-867.
[3] 何贵兵, 李纾, 梁竹苑. 以小拨大:行为决策助推社会发展[J]. 心理学报, 2018, 50(8): 803-813.
[4] 黄元娜, 宋星云, 邵洋, 李纾, 梁竹苑. 以小拨大:默认选项和反应模式效应助推中国器官捐献登记[J]. 心理学报, 2018, 50(8): 868-879.
[5] 路西, HSEE, Christopher K. 联合评估和单独评估:富有潜力的助推手段[J]. 心理学报, 2018, 50(8): 827-839.
[6] 付超, 张振, 何金洲, 黄四林, 仇剑崟, 王益文.  普遍信任博弈决策的动态过程 ——来自脑电时频分析的证据[J]. 心理学报, 2018, 50(3): 317-326.
[7] 白鹭, 毛伟宾, 王蕊, 张文海.  自然场景与身体动作对面孔表情识别的影响[J]. 心理学报, 2017, 49(9): 1172-1183.
[8] 陈嘉欣;何贵兵. “金钱−环境”复合收益的风险决策:价值取向的影响[J]. 心理学报, 2017, 49(4): 500-512.
[9] 陈庆;何泉;陈广耀;郭悦智;张荷婧;何先友. 复杂情境下不同角度及思维方式的决策表现差异:决策视角−心理距离的作用[J]. 心理学报, 2017, 49(3): 383-392.
[10] 杨昭宁;顾子贝;王杜娟;谭旭运;王晓明. 愤怒和悲伤情绪对助人决策的影响:人际责任归因的作用[J]. 心理学报, 2017, 49(3): 393-403.
[11] 李小平. 艾勒悖论再探——三结果决策的齐当别式表征: “好−坏”抑或“最好−最坏”?[J]. 心理学报, 2017, 49(2): 262-272.
[12] 余柳涛; 鲍建樟;陈清华;王大辉. 个体自信度对双人决策的影响[J]. 心理学报, 2016, 48(8): 1013-1025.
[13] 刘扬;孙彦. 时间分解效应及其对跨期决策的影响[J]. 心理学报, 2016, 48(4): 362-370.
[14] 汪文义; 宋丽红;丁树良. 复杂决策规则下MIRT的分类准确性和分类一致性[J]. 心理学报, 2016, 48(12): 1612-1624.
[15] 王益文;张振;原胜;郭丰波;何少颖;敬一鸣. 重复信任博弈的决策过程与结果评价[J]. 心理学报, 2015, 47(8): 1028-1038.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
版权所有 © 《心理学报》编辑部
本系统由北京玛格泰克科技发展有限公司设计开发  技术支持:support@magtech.com.cn