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心理学报  2018, Vol. 50 Issue (1): 82-90    DOI: 10.3724/SP.J.1041.2018.00082
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 市场信息整合的创造性思维机制初探
 刘 敏1;  张庆林2;  余 薇2;  张 华2
 (1重庆大学公共管理学院, 重庆 400044) (2西南大学心理学部, 重庆 400715)
 Preliminary study on creative thinking mechanism of market information integration
 LIU Min1; ZHANG Qinlin2; YU Wei2; ZHANG Hua2
 (1 School of Public Affairs, Chongqing University, Chongqing 400044, China) (2 Southwest University Faculty of Psychology, Chongqing 400715, China)
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摘要  采用个别测试和集体测试相结合的方法, 辅以个别访谈等技术, 运用自编的实验测试材料, 通过两个实验探索市场信息的量、关键启发信息的突出性等对商业投资问题的思维决策结果的影响, 初步探讨了市场信息整合的创造性思维过程和机制。实验结果发现, 提供给被试的市场信息越多, 信息整合的问题空间越大, 其整合过程难度越大; 在问题空间进行搜索时, 被试需要抓住关键启发信息形成一个初始意向, 明确进一步搜索的思维方向; 初始意向形成后, 被试须筛选必要信息、排除冗余信息, 并进一步整合有用信息, 使初始意向更加精致化, 最终形成一个“可盈利的完善的投资方案”。
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刘敏
张庆林
余薇
张华
关键词 信息整合 关键启发信息 创造性 思维策略    
Abstract: In this age of information, a variety of market information can be obtained and plenty of opportunities often appear. It is very important for investors to seize the opportunity, and it depends on whether they can hold the heuristic information, use and integrate the available information, then develop effective program to make decision timely. Successful investors can seize the heuristic information, distinguish between necessary and redundant information of market and integrate useful information becoming a profitable program which ordinary people are not easy to figure out. This process is creative. The study aims to explore this creative thinking mechanism of market information integration. The study tried to reveal the creative thinking mechanism in information integration of market by using the method of individual test and group test, supported by individual interviews, and carried out two experiments exploring how the quantity of information and the highlighting of key heuristic information affected decision-making results on business investment problem. The information used in experiments was from real market. In experiment Ⅰ, participants were divided into two groups, one group was asked to develop a program according to 6 necessary information, another group was asked to develop a program according to 6 necessary information and 14 redundant information. In experiment Ⅱ, participants were also divided into two groups, one group was asked to develop a program according to 6 necessary information and 6 dynamic redundant information, another group was asked to develop a program according to 6 necessary information and 6 static redundant information, and whether they had marked key heuristic information was randomly assigned to each group. The results of experiments showed that the more information provided to the participants, the larger the space of information integration problem, then the integration process was more difficult; when participants searched in the problem space, they needed to seize the key heuristic information to form an initial intention of thinking and make a clear direction for further search; after the formation of the initial intention was formed, participants needed to select necessary information, eliminate redundant information, and integrate all the information available, thus the initial intention was more refined, and eventually a profitable perfect investment program was formed. The study explored the creative thinking process of market information integration, and the findings of this study could try to apply for the training practice in human resource management. There is still much work to do for this study, including developing test materials, the discrimination of the materials, the effect of working memory capacity and perception.
Key wordsinformation integration    key heuristic information    creativity    thinking strategy
收稿日期: 2016-03-12      出版日期: 2017-11-28
中图分类号:     
  B849: F713.5  
基金资助: 国家自然科学基金(31470981); 教育部人文社会科学研究青年基金项目(14YJC90024); 重庆市社会科学规划青年基金项目(2014QNSH18)资助。
通讯作者: 张华, E-mail: zh17295@swu.edu.cn; 刘敏, E-mail: 43822916@qq.com   
引用本文:   
刘敏, 张庆林, 余薇, 张华. (2018).  市场信息整合的创造性思维机制初探. 心理学报, 50(1): 82-90.
LIU Min, ZHANG Qinlin, YU Wei, ZHANG Hua. (2018).  Preliminary study on creative thinking mechanism of market information integration. Acta Psychologica Sinica, 50(1), 82-90.
链接本文:  
http://journal.psych.ac.cn/xlxb/CN/10.3724/SP.J.1041.2018.00082      或      http://journal.psych.ac.cn/xlxb/CN/Y2018/V50/I1/82
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