自我建构对口碑两极分化产品偏好的影响及作用机制
The influence and mechanism of self-construal on consumers’ preference for polarizing products
自我建构对口碑两极分化产品偏好的影响及作用机制 |
| 武丽慧 |
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The influence and mechanism of self-construal on consumers’ preference for polarizing products |
| WU Lihui |
| 图1 自我建构影响口碑两极分化产品偏好的理论模型 |
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