直播营销中社会临场感对线上从众消费的影响及作用机理研究——行为与神经生理视角 |
谢莹, 李纯青, 高鹏, 刘艺 |
The effect and mechanism of social presence in live marketing on online herd consumption from behavioral and neurophysiological perspectives |
XIE Ying, LI Chunqing, GAO Peng, LIU Yi |
图1 研究框架 |