气象因素如何影响消费行为?基于情境营销理论的气象营销机制
How meteorological factors affect consumer behavior? The mechanism of meteo-marketing based on contextual marketing theory
气象因素如何影响消费行为?基于情境营销理论的气象营销机制 |
| 李晨溪, 姚唐 |
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How meteorological factors affect consumer behavior? The mechanism of meteo-marketing based on contextual marketing theory |
| LI Chenxi, YAO Tang |
| 图3 研究二: 气象因素对消费行为影响的心理机制 |
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