ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
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ISSN 1671-3710
CN 11-4766/R 主办：中国科学院心理研究所 出版：科学出版社 |
| 2019, Vol. 27(6): 990-1004 DOI: 10.3724/SP.J.1042.2019.00990 | ||
| The effect and mechanism of social presence in live marketing on online herd consumption from behavioral and neurophysiological perspectives | ||
XIE Ying1, LI Chunqing1( ), GAO Peng1, LIU Yi2 |
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| 1 School of Economics and Management, Northwest University, Xi’an, 710027, China; 2 School of Business XI’AN University of Finance and Economics, Xi’an, 710100, China; |
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| Received 2018-10-16 Revised null | ||
| Supporting info | ||
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