TY - Advances in Psychological Science A1 - XIE Ying, LI Chunqing, GAO Peng, LIU Yi T1 - The effect and mechanism of social presence in live marketing on online herd consumption from behavioral and neurophysiological perspectives Y1 - 2019-04-24 00:00:00.0 JF - Advances in Psychological Science JO - Advances in Psychological Science SP - 990 EP - 1004 VL - 27 IS - 6 UR - {https://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2019.00990} N1 - 10.3724/SP.J.1042.2019.00990 ER -