%A GUAN Yi-Jie;TAO Hui-Jie;WANG Zhou-Lan;SONG Yan %T Trust in Online Shopping %0 Journal Article %D 2011 %J Advances in Psychological Science %R %P 1205-1213 %V 19 %N 8 %U {https://journal.psych.ac.cn/xlkxjz/CN/abstract/article_1985.shtml} %8 2011-08-15 %X Trust is the willingness of a party to be actions of another party based on the positive expectation. Trust in online shopping includes disposition to trust, institution-based trust, trusting beliefs (trust in e-vendor) and trusting intentions. Personal experiences, personality and cognition influence disposition to trust. Security construction of Internet and service of the third-party institution influence institution-based trust. Practice of the Web, e-vendor reputation and e-shop size influence trust belief. The future researches may focus on the conception of trust in online shopping, the development of trust, cultural effect in trust and regaining trust after negative events.