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   2011, Vol. 19 Issue (7) : 933-943     DOI:
主编特邀 |
Virtual Social Psychology: Exploration and Implication
PENG Kai-Ping;LIU Yu;CAO Chun-Mei;ZHANG Wei
(1 Department of Psychology; 2 Department of Physical Education; 3 Department of Industrial Engineering,
Tsinghua University, Beijing 100084, China)
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Abstract  As an intergraded part of our daily lives virtual world has affected individual human thoughts, feelings and behavior in different degrees. How much social psychology could be benefited from these changes is an important question for social psychologists. This article summarizes the recent developments in the field of virtual social psychology, and identifies three questions that are promising for social psychological research, particular for cross-cultural comparisons. First, how is online self-presentation different than that in face-to-face communication, and how online users perceive other users’ offline identity? Second, how much social psychological phenomena about online interpersonal relationships such as the online romantic relationships, online friendship, cyber bullying, and social presence in Virtual Places, different from the off-line social psychology. Third, how much group performance and group creativity can be benefited from the new digital technologies. Implications for social psychology are discussed.
Keywords Social Psychology      virtual environment      self-presentation      Interpersonal relationships     
Corresponding Authors: PENG Kai-Ping   
Issue Date: 15 July 2011
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PENG Kai-Ping,LIU Yu,CAO Chun-Mei, et al. Virtual Social Psychology: Exploration and Implication[J]. , 2011, 19(7): 933-943.
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