Abstract: Normative Analysis details description of a series of criteria and characteristics that an ideal, perfect implicit association test should has. An examination of the extent to which the three new variants meet the criteria of Normative Analysis shows that IAT-FR and SB-IAT, comparing with BIAT, conforms more to What criterion and How criterion. Future researches should pay more attention to implicit criterion.

Key words: normative analysis, BIAT, IAT-FR, SB-IAT