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Advances in Psychological Science    2012, Vol. 20 Issue (12) : 2069-2078     DOI: 10.3724/SP.J.1042.2012.02069
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Behavioral Characteristics, Mechanism and Influencing Factors of Nonconscious Goal Pursuit
XIE Ji-Hong;LIU Hua-Shan
(1 School of Psychology, Central China Normal University, Wuhan 430079, China) (2 Counseling Center of Psychology, Tianshui Normal University, Tianshui Gansu 741001, China)
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Abstract  Nonconscious goal pursuit refers to the process that the individual automatically pursuits a goal activated by environmental clues, and being entirely unaware of the guide effect of the goal to his behaviors. There are three typical characteristics of this process: flexibility, inhibition and persistence. Nonconscious goal pursuit is achieved through nonconscious preparation of actions, automatic assessment of goal value and following efforts. The influential factors of nonconscious goal pursuit include positive emotions, implicit attitudes and interpersonal relationships. Future research should deeply explore the influencing factors of nonconscious goal pursuit, improve the mechanism and analyze the impact of nonconscious goal pursuit on individuals’ mind and behaviors, meanwhile, improve the ecological validities of results and promote the studies of application.
Keywords goal      nonconscious goal pursuit      flexibility      reward cues      positive emotion     
Corresponding Authors: LIU Hua-Shan   
Issue Date: 15 December 2012
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XIE Ji-Hong,LIU Hua-Shan. Behavioral Characteristics, Mechanism and Influencing Factors of Nonconscious Goal Pursuit[J]. Advances in Psychological Science, 2012, 20(12): 2069-2078.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2012.02069     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2012/V20/I12/2069
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