ISSN 1671-3710
CN 11-4766/R

›› 2009, Vol. 17 ›› Issue (04): 667-677.

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Theoretical Models of Multisensory Cues Integration……WEN Xiao-Hui, LIU Qiang, SUN Hong-Jin, et al.(666)
Construal Level Theory: From Temporal Distance to Psychological Distanc

LI Yan-Chen; ZHOU Ting-Rui; ZHOU Xiu   

  1. (1 School of Economics and Management, Southwest Jiaotong University, Chengdu 610081, China)
  • Received:2008-06-09 Revised:1900-01-01 Online:2009-07-15 Published:2009-07-15
  • Contact: LI Yan-Chen

Abstract: Construal Level Theory is a theory about how different dimensions of psychological distance influence individual’s mental construal of objects, and how the abstractness or concreteness of construal determine individual’s judgment and decision making. A large amount of research have shown that people tend to construal psychologically distant objects in terms of high level, abstract and decontextualized aspects, whereas construal the same object in terms of low level, detailed and contextualized features if the object is psychologically near. Future research should discriminate among construal level itself, the operationalization of construal level and the antecedents of construal level. It is also important to include other psychological variables such as affect and motivation into the causal chain of psychological distance-construal level-preference and choice.

Key words: construal level theory, psychological distance, preference, judgment and decision