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   2012, Vol. 20 Issue (6) : 883-893     DOI:
研究前沿 |
Irrational Phenomena in Temporal Decision-making
WANG Zhou-Lan;GUAN Yi-Jie;YU Jin-Hong;YANG Rong-Rong
(1School of Psychology, Beijing Normal University, Beijing 100875, China)
(2Beijing Key Laboratory of Applied Experimental Psychology, Beijing Normal University, Beijing 100875, China)
(3 Chaoyang Elementary School Affiliated to Beijing Normal University, Beijing 100192, China)
(4 Credit Card Center, China Construction Bank, Shanghai 201204, China)
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Abstract  The phenomena known as the ambiguity of time cost, the unsteadiness of time perception and the heavy bias towards the present, indicate that people make irrational temporal decisions. Major influential factors of irrational temporal decision-making include mental accounting, decision context, cognitional factors and individual factors. As proposed herein, monetization of time, rational analysis, imagined regret, team decision, suitable time scheduling and cultural knowledge are considerations which help to reduce irrational decision-making. Further studies can investigate the influences that subjective perceptions of time and high technology have on temporal decision-making as well as the socialization of temporal decision-making. Future research can also be conducted considering various perspectives from other disciplines or by trying a new paradigm.
Keywords temporal-related decision-making      irrational      mental accounting     
Corresponding Authors: GUAN Yi-Jie   
Issue Date: 15 June 2012
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WANG Zhou-Lan
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WANG Zhou-Lan,GUAN Yi-Jie,YU Jin-Hong, et al. Irrational Phenomena in Temporal Decision-making[J]. , 2012, 20(6): 883-893.
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