Please wait a minute...
   2012, Vol. 20 Issue (1) : 27-34     DOI:
研究构想 |
E-commerce Consumers Purchase Decision and Its Influencing Factors
Chen Yi-Wen;Ma Ji-Wei
(1 Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China)
(2 Graduate School of Chinese Academy of Sciences, Beijing 100039, China)
Download: PDF(232 KB)  
Export: BibTeX | EndNote | Reference Manager | ProCite | RefWorks    
Abstract  With the development of the computer and internet technology, E-commerce, as a new economic model, has broad and profound impact on people’s shopping attitudes and behavior. Online shopping is to purchase goods or services on the Internet, usually referred to e-commerce. There is few research frame studying the entire online shopping processes starting from which is the impact factors to how they influence the purchase behavior. Considering these, we want to find the factors affecting online shopping, to validate the mediate effect of the risk perception and purchase attitude on decision making model, and to explore the relationship of the product types, consumer categories and the decision–making patterns in series of studies. The researchers will adopt interview, questionnaires, laboratory studies and server log files to collect data and explore the decision–making model in China. We expect the findings will help to improve the environment of e-commerce shopping, e-commerce website design, and online marketing strategy making.
Keywords online shopping      risk perception      decision-making pattern      click stream      consumer categories     
Corresponding Authors: Chen Yi-Wen   
Issue Date: 12 January 2012
E-mail this article
E-mail Alert
Articles by authors
Chen Yi-Wen
Ma Ji-Wei
Cite this article:   
Chen Yi-Wen,Ma Ji-Wei. E-commerce Consumers Purchase Decision and Its Influencing Factors[J]. , 2012, 20(1): 27-34.
URL:     OR
[1] WANG Xinjian, ZHANG Huijuan, WU Di, LV Xiaokang.  Cultural influences on individual risk perception: Cultural cognition theory’s explanation[J]. Advances in Psychological Science, 2017, 25(8): 1251-1260.
[2] XIANG Peng; GENG Liuna; ZHOU Kexin; CHENG Xiao. Adverse effects and theoretical frameworks of air pollution: An environmental psychology perspective[J]. Advances in Psychological Science, 2017, 25(4): 691-700.
[3] LI Kai; GUO Yongyu; YANG Shenlong. Public risk perception of terror attacks[J]. Advances in Psychological Science, 2017, 25(2): 358-369.
[4] LI Aimei; TAN Lei; SUN Hailong; Xiong Guanxing; Pan Jiyang. The effect of sleep deprivation on risky choice: A dual-process models approach[J]. Advances in Psychological Science, 2016, 24(5): 804-814.
[5] LI Bin; XU Fuming; WANG Wei; ZHANG Hui; LUO Hanbing. Decision Making Processing and Individual Differences: The Perspective of Fuzzy-trace Theory[J]. Advances in Psychological Science, 2015, 23(2): 316-324.
[6] ZHANG Hui;XU Fuming;LI Bin;LUO Hanbing;ZHENG Qiuqiang. Risk Perception Based on Climate Change[J]. Advances in Psychological Science, 2013, 21(9): 1677-1685.
[7] GUAN Yi-Jie;TAO Hui-Jie;WANG Zhou-Lan;SONG Yan. Trust in Online Shopping[J]. , 2011, 19(8): 1205-1213.
[8] Li Shuang Shuang;Chen Yiwen. Clickstream: A New Paradigm to Study on Online Consumer[J]. , 2007, 15(04): 715-720.
[9] Zhang Mo,  Chen Yiwen. Relationship between Product Classification and Online Shopping Decision-Making Process[J]. , 2006, 14(03): 433-437.
[10] Li Shuangshuang;Chen Yiwen;Li Jiangyu. Shopping Decision-Making Model: An analysis of Consumer Online[J]. , 2006, 14(02): 294-.
[11] Zhang Shuoyang,Chen Yiwen,Wang Erping. RISK PERCEPTION IN CONSUMER PSYCHOLOGY[J]. , 2004, 12(02): 256-263.
Full text



Copyright © Advances in Psychological Science
Support by Beijing Magtech