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Advances in Psychological Science    2013, Vol. 21 Issue (2) : 336-346     DOI: 10.3724/SP.J.1042.2013.00336
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Consumer Aesthetic Experience in Product Design
LI Dongjin;LI Yan;WU Ruijuan
(1 Business School, Nankai University, Tianjin 300071, China) (2 Management School, Tianjin University of Technology, Tianjin 300384, China)
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Abstract  Consumer aesthetic experience in product design can influence his/her product perception and purchasing behavior. The mechanism of aesthetic experience involves three parts, research on neuroscience, information processing model and process of emotional responses. Specific figures and structures, generalized design elements and individual factors may influence consumers’ aesthetic experiences in product design. Furthermore, consumers’ aesthetic experiences may influence perceived product performance, product evaluation and purchase intention through spillover effect, contagion effect and contrast effect. Future research should solve the contradictions among existing literatures, and continue to explore the theoretical and managerial implications of aesthetic research in the field of consumer behavior.
Keywords product design      aesthetic experience      visual aesthetic      emotional response     
Corresponding Authors: LI Yan   
Issue Date: 15 February 2013
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LI Dongjin
LI Yan
WU Ruijuan
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LI Dongjin,LI Yan,WU Ruijuan. Consumer Aesthetic Experience in Product Design[J]. Advances in Psychological Science, 2013, 21(2): 336-346.
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[1] HUANG Zi-Lan;ZHANG Wei-Dong. Neuroaesthetics: Exploring Aesthetics and the Brain[J]. , 2012, 20(5): 672-681.
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