ISSN 1671-3710
CN 11-4766/R

›› 2012, Vol. 20 ›› Issue (6): 883-893.

• 研究前沿 • Previous Articles     Next Articles

Irrational Phenomena in Temporal Decision-making

WANG Zhou-Lan;GUAN Yi-Jie;YU Jin-Hong;YANG Rong-Rong   

  1. (1School of Psychology, Beijing Normal University, Beijing 100875, China)
    (2Beijing Key Laboratory of Applied Experimental Psychology, Beijing Normal University, Beijing 100875, China)
    (3 Chaoyang Elementary School Affiliated to Beijing Normal University, Beijing 100192, China)
    (4 Credit Card Center, China Construction Bank, Shanghai 201204, China)
  • Received:2011-09-15 Revised:1900-01-01 Online:2012-06-15 Published:2012-06-15
  • Contact: GUAN Yi-Jie

Abstract: The phenomena known as the ambiguity of time cost, the unsteadiness of time perception and the heavy bias towards the present, indicate that people make irrational temporal decisions. Major influential factors of irrational temporal decision-making include mental accounting, decision context, cognitional factors and individual factors. As proposed herein, monetization of time, rational analysis, imagined regret, team decision, suitable time scheduling and cultural knowledge are considerations which help to reduce irrational decision-making. Further studies can investigate the influences that subjective perceptions of time and high technology have on temporal decision-making as well as the socialization of temporal decision-making. Future research can also be conducted considering various perspectives from other disciplines or by trying a new paradigm.

Key words: temporal-related decision-making, irrational, mental accounting