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   2012, Vol. 20 Issue (4) : 584-591     DOI:
研究前沿 |
Inaction Inertia: Causes, Conditions and Application
LI Xiao-Ming;LI Xiao-Lin
(Department of Psychology, Hunan Normal University, Changsha, 410081, China)
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Abstract  Inaction inertia refers specifically to the tendency of a person who already has passed up a similar, more attractive opportunity to omit acting on a second, somewhat less desirable opportunity (even if it still represents a gain from one normal reference point). Firstly, the present work briefly introduced the concept, operational definition and research methods of inaction inertia. Secondly, the causes of inaction inertia were summarized into regret and valuation based on the former studies, and the relevant empirical researches were also displayed. Thirdly, the conditions of inducing inaction inertia and some application researches on marketing and stock market were discussed. Finally, the future study needs to emphasize the development of the research methods and exploring the causes of inaction inertia.
Keywords Inaction Inertia      decision making      experienced regret      anticipated regret      valuation     
Corresponding Authors: LI Xiao-Ming   
Issue Date: 15 April 2012
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LI Xiao-Ming,LI Xiao-Lin. Inaction Inertia: Causes, Conditions and Application[J]. , 2012, 20(4): 584-591.
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http://journal.psych.ac.cn/xlkxjz/EN/     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2012/V20/I4/584
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