ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

›› 2007, Vol. 15 ›› Issue (3): 552-558.

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Application of CHi-squared Automatic Interaction Detector
in Segmenting Subgroups

Zhang Hongtao;Wang Erping;Chen Yiwen   

  1. Institute of Psychology,Chinese Academy of Sciences, Beijing 100101, China
  • Received:2006-04-20 Revised:1900-01-01 Online:2007-05-15 Published:2007-05-15
  • Contact: Wang Erping

Abstract: CHi-squared Automatic Interaction Detector (CHAID) algorithm model is applied in social surveys and market segmentation. It is mainly used to classify cohorts by determining the characteristics of several predictors based on a dependent variables. This review article introduces the core concepts, operational precede, and development of the CHAID algorithm model. Compared with Logit model, this article also discusses the advantages, disadvantages, and restrictions of CHAID model. Furthermore, this article points out some questions for further research for the model

Key words: CHAID algorithm, Logit model, classification

CLC Number: