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Advances in Psychological Science    2020, Vol. 28 Issue (7) : 1083-1092     DOI: 10.3724/SP.J.1042.2020.01083
Conceptual Framework |
Narcissistic personality and change in crucial entrepreneurial behavior in the context of serial entrepreneurship
LIU Yiran1,3,HAO Xiling2(),LI Xiaoyi4
1School of Education, Tianjin University, Tianjin 300350, China
2School of Business Administration, Anhui University of Finance and Economics, Bengbu 233030, China
3Research Center of Education, Tianjin University, Tianjin 300350, China
4Chinese Academy of International Trade and Economic Cooperation, Beijing 100710, China
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How to optimize entrepreneurial behavior and thus improve the quality of entrepreneurship is of central interest for both academics and practitioners. As a salient characteristic of entrepreneurial behavior is its dynamic match with external environment, research attention shifting from a focus on static entrepreneurial behavior to tracking dynamic changes in entrepreneurial behavior is warranted. In this study, we posit that behavior is simultaneously influenced by personality, cognition, and environment, and explore how an entrepreneur’s narcissism affects his/her behavioral change and following performance. Further, we investigate how narcissism interacts with experience in affecting behavioral change and its performance implications across different cognitive contexts and business environments. Our findings contribute to the research on entrepreneurial behavior and entrepreneurial psychology, as well as accumulate knowledge on how to help entrepreneurs understand themselves and improve their ability of decision making.

Keywords entrepreneurial behavior      serial entrepreneurship      narcissism      entrepreneurial cognition     
ZTFLH:  B849:C93  
Corresponding Authors: Xiling HAO     E-mail:
Issue Date: 21 May 2020
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Yiran LIU
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Yiran LIU,Xiling HAO,Xiaoyi LI. Narcissistic personality and change in crucial entrepreneurial behavior in the context of serial entrepreneurship[J]. Advances in Psychological Science, 2020, 28(7): 1083-1092.
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