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Advances in Psychological Science    2019, Vol. 27 Issue (11) : 1939-1950     DOI: 10.3724/SP.J.1042.2019.01939
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Nudging strategies for pro-environmental behavior
FU Xinyuan,XIN Ziqiang(),LOU Zixi,GAO Yan
Department of Psychology at School of Sociology and Psychology, Central University of Finance and Economics, Beijing 100081, China
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Abstract  

In recent years, “nudge” has been increasingly applied to coping with climate change and environmental problems, and has become an effective strategy to promote individual’s pro-environmental behavior. However, in China there is a lack of research and practice on pro-environmental behavior intervention based on the idea of nudge. The reason why pro-environmental behavior needs to be nudged is that individual’s decision-making regarding pro-environmental behavior involves cognitive limitations and insufficient motivations. Seven nudging strategies for promoting pro-environmental behavior were summarized from the perspectives of cognition and motivation. The cognition-oriented strategies included the default options, the framing effect, and the descriptive norms; and the motivation-oriented strategies included priming national interest motivation, legacy motivation, benefit motivation, and autonomous motivation. Disputes with regard to the nudging strategies and feasible suggestions for ecological and environmental management were discussed.

Keywords nudge      pro-environmental behavior      behavioral economics      social management     
ZTFLH:  B849  
Corresponding Authors: Ziqiang XIN     E-mail: xinziqiang@sohu.com
Issue Date: 23 September 2019
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Xinyuan FU
Ziqiang XIN
Zixi LOU
Yan GAO
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Xinyuan FU,Ziqiang XIN,Zixi LOU, et al. Nudging strategies for pro-environmental behavior[J]. Advances in Psychological Science, 2019, 27(11): 1939-1950.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2019.01939     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2019/V27/I11/1939
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