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Advances in Psychological Science    2019, Vol. 27 Issue (11) : 1929-1938     DOI: 10.3724/SP.J.1042.2019.01929
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Disgust and consumer behavior
DU Weiqiang()
Management School, Tianjin Normal University, Tianjin 300387, China
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Abstract  

There are differences between disgust and other negative emotions. There are also different types of disgust. This review explores the methods used to induce different types of consumer disgust. Products and services, propaganda, organizational behavior, and unfair distribution can lead to different types of consumer disgust, which can affect consumer behavior such as product evaluation, purchase intention, willingness to pay, delayed decision-making, word of mouth, and product consumption. Future research directions are also discussed.

Keywords emotions      disgust      pathogen disgust      moral disgust      consumer     
ZTFLH:  B849: F713.55  
Corresponding Authors: Weiqiang DU     E-mail: weiqiangdu@163.com
Issue Date: 23 September 2019
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Weiqiang DU. Disgust and consumer behavior[J]. Advances in Psychological Science, 2019, 27(11): 1929-1938.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2019.01929     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2019/V27/I11/1929
  
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