Please wait a minute...
Advances in Psychological Science    2019, Vol. 27 Issue (8) : 1507-1520     DOI: 10.3724/SP.J.1042.2019.01507
Regular Articles |
The dilemma of green consumption: identity construction or environmental concern?
WANG Caiyu1(),Zheng Xiaoxu2,YU Qiuting1,LEI Li3
1 Department of Psychology, Xinyang Normal University, Xinyang 464000, China
2 Anyang Institute of Technology, Anyang 455000, China
3 Department of Psychology, Renmin University of China, Beijing 100872, China
Download: PDF(741 KB)   HTML
Export: BibTeX | EndNote | Reference Manager | ProCite | RefWorks     Supporting Info
Guide   
Abstract  

Green consumption is an ethical issue, including two types of motivation: Identity construction and environmental concern. Green consumption based on identity construction would lead to the instability of green consumption, even lies and theft, and its psychological mechanism was moral self-regulation. The green consumption performance based on environmental concern was the opposite, and mechanism of moral identity played a role. So, was it identity construction or environmental concern? It might be influenced by many factors. On this basis, we built a green consumption model based on individual life style, which clarified the problem from the perspective of individual differences. Finally, Future research needs to focus on green consumption from theory and practice.

Keywords green consumption      moral self-regulation      moral identity     
ZTFLH:  B849: F713.55  
Corresponding Authors: Caiyu WANG     E-mail: wangcaiyu80@163.com
Issue Date: 25 June 2019
Service
E-mail this article
E-mail Alert
RSS
Articles by authors
Caiyu WANG
Xiaoxu Zheng
Qiuting YU
Li LEI
Cite this article:   
Caiyu WANG,Xiaoxu Zheng,Qiuting YU, et al. The dilemma of green consumption: identity construction or environmental concern?[J]. Advances in Psychological Science, 2019, 27(8): 1507-1520.
URL:  
http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2019.01507     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2019/V27/I8/1507
  
[1] 李谷, 周晖, 丁如一 . (2013). 道德自我调节对亲社会行为和违规行为的影响. 心理学报, 45( 6), 672-679.
[2] 李鹏娜, 王延伸, 杨金花, 孙彦 . (2017). 行为决策理论在能源节约管理中的应用. 心理科学, 40( 3), 760-76.
url: 研究点分析
[3] Nicolao B., Constantinos H., & Michele G. (2018). 绿色助推. 心理学报, 50( 8), 814-826.
[4] 王财玉, 雷雳, 吴波 . (2017). 伦理消费者为何“言行不一”:解释水平的视角. 心理科学进展, 25( 3), 511-522.
[5] 王财玉, 吴波 . (2018). 时间参照对绿色消费的影响:环保意识与产品环境怀疑的调节作用. 心理科学, 41( 3), 621-626.
[6] 王建明, 孙彦 . (2018). 定制化信息对家庭节能行为决策过程影响的追踪研究. 心理科学进展, 26( 4), 571-583.
[7] 吴波, 李东进, 王财玉 . (2016). 基于道德认同理论的绿色消费心理机制. 心理科学进展, 24( 12), 1829-1843.
[8] 吴波, 李东进, 王财玉 . (2016). 绿色还是享乐?参与环保活动对消费行为的影响. 心理学报, 48( 12), 1574-1588.
url: 研究点分析
[9] Almeida C., Altintzoglou T., Cabral H., & Vaz S . (2015). Does seafood knowledge relate to more sustainable consumption? British Food Journal,117(2), 894-914.
[10] Bandura A. (1999). Moral disengagement in the perpetration of inhumanities. Personality and Social Psychology Review,3(3), 193-209.
[11] Barbarossa C., Beckmann S. C., de Pelsmacker P., Moons I., & Gwozdz W . (2015). A self-identity based model of electric car adoption intention: A cross-cultural comparative study. Journal of Environmental Psychology,42 149-160.
[12] Binder M. &Blankenberg A-K., (2017). Green lifestyles and subjective well-being: More about self-image than actual behavior? Journal of Economic Behavior and Organization,137 304-323.
[13] Bratman G. N., Hamilton J. P., & Daily G. C . (2012). The impacts of nature experience on human cognitive function and mental health. Annals of the New York Academy of Sciences,1249(1) 118-136.
[14] Brough A. R., Wilkie J. E. B., Ma J., Isaac M. S., & Gal D . (2016). Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumption. Journal of Consumer Research,43 567-582.
[15] Carlson L., Grove S. J., & Kangun N . (1993). A content analysis of environmental advertising claims: A matrix method approach. Journal of Advertising,22(3), 27-39.
[16] Carrington M. J., Neville B. A., & Whitwell G. J . (2014). Why ethical consumers don't walk their talk: Towards a framework for understanding the gap between the ethical purchase intentions and actual buying behaviour of ethically minded consumers. Journal of Business Ethics,97(1), 139-158.
[17] Chen M-F. &Lee C-L., (2015). The impacts of green claims on coffee consumers' purchase intention. British Food Journal,117(1), 195-209.
[18] Chong H. &Verma R., (2013). Hotel sustainability: Financial analysis shines a cautious green light. Cornell Hospitality Reports,13(10), 4-13.
[19] Clayton S. &Myers G., (2015). Conservation psychology: Understanding and promoting human care for nature. Oxford: Wiley Blackwell.
[20] de Medeiros J. F., Ribeiro J. L. D., & Cortimiglia M. N . (2016). Influence of perceived value on purchasing decisions of green products in Brazil. Journal of Cleaner Production,110 158-169.
[21] Deng X. (2015). Understanding Chinese consumers’ ethical purchasing decision-making process: A combination of qualitative and quantitative study. Geoforum,67 204-213.
[22] Dong J., Deng C., Li R., & Huang J . (2017). Moving low-carbon transportation in Xinjiang: Evidence from STIRPAT and rigid regression models. Sustainability,9(1), 24.
[23] Dunlap, R E., Van Liere K. D., Mertig A. G., & Jones R. E . (2000). Measuring endorsement of the new ecological paradigm: A revised NEP scale. Journal of Social Issues,56(3), 425-442.
[24] Erdogan M. (2015). The effect of summer environmental education program (SEEP) on elementary school students' environmental literacy. International Journal of Environmental & Science Education,10 165-181.
[25] Eskine K. . (2013). Wholesome foods and wholesome morals? Organic foods reduce prosocial behavior and harshen moral judgments. Social Psychology and Personality Science,4(2), 251-254.
[26] Fishbach A., Dhar R., & Zhang Y . (2006). Subgoals as substitutes or compliments: The role of goal accessibility. Journal of Personality and Social Psychology,91(2), 232-242.
[27] Fujia K., Eyal T., Chaiken S., Trope Y., & Liberman N . (2008). Influencing attitudes toward near and distant objects. Journal of Experimental Social Psychology,44(3), 562-572.
[28] Gao Y.., &Mattila A.S . (2016). The impact of option popularity, social inclusion/exclusion, and self-affirmation on consumers’ propensity to choose green. Journal of Business Ethics,136(3), 575-585
[29] Gentina E., Shrum L. J., & Lowrey T. M . (2016). Coping with loneliness through materialism: Strategies matter for adolescent development of unethical behaviors. Journal of Business Ethics,152(1), 1-20.
[30] Gosling E. &Williams K. J.H . (2010). Connectedness to nature, place attachment and conservation behaviour: Testing connectedness theory among farmers. Journal of Environmental Psychology,30 298-304.
[31] Griskevicius V., Tybur J. M ., &van den Bergh B.. (2010). Going green to be seen: Status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology,98(3), 392-404.
[32] Gupta R. & Sen S . (2013). The effect of evolving resource synergy beliefs on the intentions-behavior discrepancy in ethical consumption. Journal of Consumer Psychology,23(1), 114-121.
[33] Haidt J. (2012). The new synthesis in moral psychology. Science,316(5827), 998-1002.
[34] Han H. &Kim Y., (2010). An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior. International Journal of Hospitality Management,29(4), 659-668.
[35] Hartmann P. &Apaolaza-Ibá?ez V., (2012). Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern. Journal of Business Research,65(9), 1254-1263.
[36] Haws K. L., Bearden W. O., & Nenkov G. Y . (2012). Consumer spending self-control effectiveness and outcome elaboration prompts. Journal of the Academy of Marketing Science,40(5), 695-710.
[37] Janoff-Bulman R., Sheikh S., & Hepp S . (2009). Proscriptive versus prescriptive morality: Two faces of moral regulation. Journal of Personality and Social Psychology,96(3), 521-537.
[38] Jia F., Soucie K., Alisat Susan., Curtin D., & Pratt M . (2017). Are environmental issues moral issues? Moral identity in relation to protecting the natural world. Journal of Environmental Psychology,52 104-113.
[39] Jiang J., Zhang Y., Ke Y. N., Hawk S. T., & Qiu H . (2015). Can’t buy me friendship? Peer rejection and adolescent materialism: Implicit self-esteem as a mediator. Journal of Experimental Social Psychology,58 48-55.
[40] Kanchanapibul M., Lacka E., Wang X. J., & Chan H. K . (2014). An empirical investigation of green purchase behaviour among the young generation. Journal of Cleaner Production,66 528-536.
[41] Kashima Y., Paladino A., & Margetts E. A . (2014). Environmentalist identity and environmental striving. Journal of Environmental Psychology,38(7), 64-75.
[42] Kasser T. (2016). Materialistic values and goals. Annual Review of Psychology,67 489-514.
[43] Khan U. &Dhar R., (2006). Licensing effect in consumer choice. Journal of Marketing Research,43(2), 259-266.
[44] Koenig-Lewis N., Palmer A., Dermody J., & Urbye A . (2014). Consumers’ evaluations of ecological packaging - Rational and emotional approaches. Journal of Environmental Psychology,37 94-105
[45] Kraus M. W., Piff P. K., Mendoza-Denton R., Rheinschmidt M. L., & Keltner D . (2012). Social class, solipsism, and contextualism: How the rich are different from the poor. Psychological Review,119(3), 546-572.
[46] Krettenauer T. (2017). Pro-Environmental behavior and adolescent moral development. Journal of Research on Adolescence,27(3), 1-13.
[47] Krettenauer T. &Hertz S., (2015). What develops in moral Identities? A critical review. Human Development,5 137-153.
[48] Krettenauer T., Murua L. A., & Jia F . (2016). Age-related differences in moral identity across adulthood. Developmental Psychology,52(6), 972-984.
[49] Lam A. Y., Lau M. M., & Cheung R . (2016). Modelling the relationship among green perceived value, green trust, satisfaction, and repurchase intention of green products. Contemporary Management Research,12(1), 47-60.
[50] Lee K. (2008). Opportunities for green marketing: Young consumers. Marketing Intelligence & Planning,26(6), 573-586.
[51] Lin Y-C &Chang C-C.A . (2012). Double standard: The role of environmental consciousness in green product usage. Journal of Marketing,76(5), 125-134.
[52] Longoni C., Gollwitzer P. M., & Oettingen G . (2014). A green paradox: Validating green choices has ironic effects on behavior, cognition, and perception. Journal of Experimental Social Psychology,50 158-165.
[53] Luchs M. G., Naylor R. W., Irwin J. R., & Rajagopal R . (2010). The sustainability liability: Potential negative effects of ethicality on product preference. Journal of Marketing,74(5), 18-31.
[54] Lumber R., Richardson M., Sheffield D . (2017). Beyond knowing nature: Contact, emotion, compassion, meaning, and beauty are pathways to nature connection. PLoS One,12(5), 1-24.
[55] Matsuba M. K., Alisat S. , & Pratt, M.(2017). Environmental activism in emerging adulthood. In L. M. Paddila-Walker, & L. J. Nelson (Eds.), Flourishing in emerging adulthood:Positive development during the third decade of life (pp. 175-201) .Oxford:Oxford University Press.
[56] Mazar N. &Zhong C-B, (2010). Do green products make us better people? Psychological Science,21(4), 494-498.
[57] Mead N. L., Baumeister R. F., Stillman T. F., Rawn C. D., & Vohs K. D . (2011). Social exclusion causes people to spend and consume strategically in the service of affiliation. Journal of Consumer Research,37(5), 902-919.
[58] Miller D.., &Effron D.A . (2010). Psychological license: When it is needed and how it functions. Advances in Experimental Social Psychology,43 115-155.
[59] Mitchell M. S., Baer M. D., Ambrose M. L., Folger R., & Palmer N. F . (2018). Cheating under pressure: A self-protection model of workplace cheating behavior. Journal of Applied Psychology,103(1), 54-73
[60] NewmanG.,GorlinM., &Dhar R.., (2014). When going green backfires: How firm intentions shape the evaluation of socially beneficial product enhancements. Journal of Consumer Research,41(3), 823-839.
[61] Newton J. D., Tsarenko Y., Ferraro C., & Sands S . (2015). Environmental concern and environmental purchase intentions: The mediating role of learning strategy. Journal of Business Research,68(9), 1974-1981.
[62] Nolan J. M., Schultz P. W., Cialdini R. B., Griskevicius, & Goldstein N . (2008). Normative social influence underdetected. Personality and Social Psychology Bulletin,34(7), 913-923.
[63] Peloza J., White K., & Hang J . (2013). Good and guilt-free: The role of self-accountability in influencing preferences for products with ethical attributes. Journal of Marketing,77(1), 104-119.
[64] Poon K-T., Teng F., Chow J. T., & Chen Z . (2015). Desiring to connect to nature: The effect of ostracism on ecological behavior. Journal of Environmental Psychology,42 116-122.
[65] Richardson M. &Sheffield D., (2016). Three good things in nature: Noticing nearby nature brings sustained increases in connection with nature. Psyecology,8(1), 1-32.
[66] Richardson M., Hallam J., & Lumber R . (2015). One thousand good things in nature: Aspects of nearby nature associated with improved connection to nature. Environmental Values,24(5), 603-619.
[67] Rogers T. &Bazerman M.H . (2008). Future lock-in: Future implementation increases selection of ‘should’ choices. Organizational Behavior and Human Decision Processes,106(1), 1-20.
[68] Romero-Canyas R., Downey G., Reddy K. S., Rodriguez S., Cavanaugh T. J., & Pelayo R . (2010). Paying to belong: When does rejection trigger ingratiation? Journal of Personality and Social Psychology,99(5), 802-823.
[69] Sachdeva S., Iliev R., & Medin D. L . (2009). Sinning saints and saintly sinners: The paradox of moral self-regulation. P sychological Science,20(4), 523-528.
[70] Seegebarth B., Peyer M., Balderjahn I., & Wiedmann K-P . (2016). The sustainability roots of anticonsumption lifestyles and initial insights regarding their effects on consumers' well‐being. Journal of Consumer Affairs,50(1), 68-99.
[71] Segev S., Shoham A., & Gavish Y . (2015). A closer look into the materialism construct: The antecedents and consequences of materialism and its three facets. Journal of Consumer Marketing,32(2), 85-98.
[72] Shao R., Aquino K., Freeman D . (2008). Beyond moral reasoning: A review of moral identity research and its implications for business ethics. Business Ethics Quarterly,18(4), 513-540.
[73] Shrum L. J., Wong N., Arif F., Chugani S. K., Gunz A., Lowrey T. M., & Sundie J . (2013). Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences. Journal of Business Research,66(8), 1179-1185.
[74] Small K. &Dender K., (2007). Fuel efficiency and motor vehicle travel: The declining rebound effect. The Energy Journal,28(1), 25-51.
[75] Steg L., Bolderdijk J. W., Keizer K., & Perlaviciute G . (2014). An integrated framework for encouraging pro-environmental behaviour: The role of values, situational factors and goals. Journal of Environmental Psychology,38(3), 104-115.
[76] Steinhart Y., Kamins M., Mazursky D., & Noy A . (2014). Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity. Journal of Consumer Psychology,24(4), 472-483.
[77] Stern P. C., Dietz T., Abel T. D., Guagnano G. A., & Kalof L . (1999). A value-belief-norm theory of support for social movements: The case of environmentalism. Human Ecology Review,6(2), 81-98.
[78] Teng C-C. &Chang J-H., (2014). Effects of temporal distance and related strategies on enhancing customer participation intention for hotel eco-friendly programs. International Journal of Hospitality Management,40 (7), 92-99.
[79] Trudel R. &Murray K.B . (2013). Self-regulatory strength amplification through selective information processing. Journal of Consumer Psychology,23(1), 61-73.
[80] Twenge J. M., Campbell W. K., & Freeman E. C . (2012). Generational differences in young adults' life goals, concern for others, and civic orientation, 1966-2009. Journal of Personality and Social Psychology,102(5), 1045-1062.
[81] van der Werff E., Steg L., & Keizer K . (2014). I am what I am, by looking past the preset: The influence of biospheric values and past behavior on environmental self-identity. Environment and Behavior,46(5), 626-657.
[82] Verhofstadt E., van Ootegem L., Defloor B., & Bleys B . (2016). Linking individuals' ecological footprint to their subjective well-being. Ecological Economics,127 80-89.
[83] Wan E. W., Xu J., & Ding Y . (2014). To be or not to be unique? The effect of social exclusion on consumer choice. Journal of Consumer Research,40(6), 1109-1122.
[84] Wang W., Krishna A., & Mcferran B . (2017). Turning off the lights: Consumers’ environmental efforts depend on visible efforts of firms. Journal of Marketing Research,54(3), 478-494.
[85] Wang Z., Zhang B., & Liu T . (2016). Empirical analysis on the factors influencing national and regional carbon intensity in China. Renewable and Sustainable Energy Reviews, 55, 34-42.
[86] White K. &Simpson B., (2013). When do (and don’t) normative appeals influence sustainable consumer behaviors? Journal of Marketing,77(2), 78-95.
[87] White K., Simpson B., & Argo J. J . (2014). The motivating role of dissociative out-groups in encouraging positive consumer behaviors. Journal of Marketing Research, 51( 4), 433-447.
[88] Williston B. (2015). Moral progress and Canada's climate failure. Journal of Global Ethics,7(2), 149-160.
[89] Wray-Lake L., Syvertsen A. K., & Flanagan C. A . (2015). Developmental change in social responsibility during adolescence: An ecological perspective. Developmental Psychology,52(1), 130-142.
[90] Zelenski J.., &Nisbet E.K . (2014). Happiness and feeling connected: The distinct role of nature relatedness. Environment and Behavior,46(1), 3-23.
[91] Zerach G. (2016). The mediating role of emptiness and materialism in the association between pathological narcissism and compulsive buying. International Journal of Mental Health and Addiction,14(4), 424-437.
[1] QI Haifeng,YU Hui,XIANG Weiling,SUN Yunyi,XU Changhao. Discussion of current theories and future research on attitude-behavior gap in green consumption[J]. Advances in Psychological Science, 2019, 27(7): 1307-1319.
[2] WU Bo; LI Dongjin; WANG Caiyu. The psychological mechanism of green consumption based on moral identity theory[J]. Advances in Psychological Science, 2016, 24(12): 1829-1843.
[3] ZHANG Hongwei;LI Ye. Moral Behavior under Two Kinds of Moral Self-regulation Mechanisms[J]. Advances in Psychological Science, 2014, 22(7): 1178-1187.
[4] DU Weiqiang;CAO Huarui. The Mechanisms of Green Consumption Based on the Dilemma between Short-term Individual and Long-term Social Interests[J]. Advances in Psychological Science, 2013, 21(5): 775-784.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
Copyright © Advances in Psychological Science
Support by Beijing Magtech