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Advances in Psychological Science    2019, Vol. 27 Issue (7) : 1275-1293     DOI: 10.3724/SP.J.1042.2019.01275
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Nudging goal attainment: The motivating effects of temporal landmarks
ZHAO Xiaoying,LI Aimei(),WANG Haixia()
Management School, Jinan University, Guangzhou 510632, China
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Temporal landmarks defined as any distinct event that stands out in the everyday humdrum of life, may be beneficial to goal-pursuit motivation. Specifically, when individual experience a current temporal landmark or expects a future temporal landmark, their levels of goal-pursuit motivation would be enhanced, and at the same time, their goal-related behaviors would be more likely to occur. In addition, temporal landmarks may increase individuals’ senses of psychological separation of temporal selves and then enhance goal-pursuit motivation through a series of mental processes such as increased self-efficacy, cognitive consistency, loss aversion and discrepancy-reduction. Future research should focus on examining the motivating effects and duration of temporal landmarks and its generalizability. Moreover, it is worth for future studies to investigate the potential mechanisms of temporal landmarks and to conduct a considerable amount of empirical studies to nudge decision making by manipulating temporal landmarks.

Keywords temporal landmarks      goal attainment      the motivating effects      self-appraisal across time      nudge     
ZTFLH:  B849:C91  
Corresponding Authors: Aimei LI,Haixia WANG     E-mail:;
Issue Date: 22 May 2019
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Xiaoying ZHAO
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Xiaoying ZHAO,Aimei LI,Haixia WANG. Nudging goal attainment: The motivating effects of temporal landmarks[J]. Advances in Psychological Science, 2019, 27(7): 1275-1293.
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