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Advances in Psychological Science    2019, Vol. 27 Issue (4) : 689-699     DOI: 10.3724/SP.J.1042.2019.00689
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Cuteness: Perceptions and consequences
XU Liying1,YU Feng1(),ZHOU Aiqin2(),YANG Shenlong1,DING Xiaojun1
1 School of Humanities and Social Sciences, Xi’an Jiaotong University, Xi’an 710049, China;
2 School of Economics and Management, Tsinghua University, Beijing 100084, China
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Abstract  

Cuteness is usually defined descriptively as a range of visually perceived physical and behavioral infantile features. Recent research suggested that cuteness might not be limited to visual infant characteristics, but could also be found in funny designs, positive sounds and smells. While the generalization of cuteness has been universally acknowledged, whether there are individual differences in cuteness perceptions is still controversial. In addition, cuteness can evoke a set of cognitive, affective and behavioral consequences. Future research might be mainly conducted on dimensions of cuteness, as well as the relationship between cuteness and morality.

Keywords cuteness      anthropomorphism      morality      consumption     
ZTFLH:  B848  
Corresponding Authors: Feng YU,Aiqin ZHOU     E-mail: yufengx@xjtu.edu.cn;zhouaq@sem.tsinghua.edu.cn
Issue Date: 22 February 2019
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Liying XU
Feng YU
Aiqin ZHOU
Shenlong YANG
Xiaojun DING
Cite this article:   
Liying XU,Feng YU,Aiqin ZHOU, et al. Cuteness: Perceptions and consequences[J]. Advances in Psychological Science, 2019, 27(4): 689-699.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2019.00689     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2019/V27/I4/689
  
  
  
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